Bradhurst Shop Local Campaign


The Bradhurst Shop Local Campaign ran from October 2024 to June 30, 2025, led by Harlem Congregations for Community Improvement, Inc. (HCCI) in partnership with the Bradhurst Merchants Association, NYC Small Business Services (SBS), and LinkNYC. Funded by the Avenue NYC Commercial Revitalization Grant through the NYC Department of Small Business Services, the initiative aimed to reignite community connections and support local businesses by bridging cultural, language, and ethnic gaps.

As part of the campaign, my contract with HCCI is under a City of New York vendor agreement (Mayor's Office of Contract Services). Creative deliverables included brochures, posters, postcards, artwork, website, store decals, out-of-home advertising, and an interactive map. The program was managed by HCCI in collaboration with SBS under the Avenue NYC initiative.

CREATIVE DIRECTOR

Art Direction. Concept. Design. Copy. Art. Photography. Website Development. Interactive Map | Print. Digital. OOH. Online.